Ulta Beauty (NASDAQ:ULTA) Sees Price Target Increase to $600 by Robert W. Baird

Ulta Beauty (NASDAQ:ULTA) is a leading beauty retailer in the United States, offering a wide range of cosmetics, skincare, and haircare products. The company operates over 1,200 stores across the country and provides a unique shopping experience by combining retail with salon services. Ulta competes with other beauty retailers like Sephora and department stores that offer similar products.

On August 29, 2025, Robert W. Baird set a new price target for Ulta at $600. At the time, the stock was trading at $530.63, indicating a potential increase of 13.07%. This optimistic outlook reflects confidence in Ulta's growth potential and market position. The company's recent performance supports this view, as it has raised its full-year forecast after experiencing growth across all major categories.

Despite a slight decrease of $3.18 or approximately 0.60% in its stock price, Ulta's current trading price of $530.63 remains strong. The stock has fluctuated between $526.17 and $538.59 today, with the latter marking its highest price over the past year. This demonstrates the stock's resilience and investor confidence in the company's future prospects.

Ulta's market capitalization is approximately $23.85 billion, highlighting its significant presence in the beauty industry. The company's robust market position is further supported by today's trading volume of 1,444,000 shares on the NASDAQ exchange. This level of activity indicates strong investor interest and engagement with the stock.

The lowest price Ulta has reached in the past year is $309.01, showcasing the stock's impressive recovery and growth. This upward trend aligns with the company's positive performance and increased confidence in its future prospects, as evidenced by the raised full-year forecast.